Brochure Design Emphasizing Safety & Professionalism
Founded in Taiwan in 1976, IST Diving System has spent over four decades specializing in diving equipment. Built on a deep passion for the ocean and strong manufacturing expertise, the brand has evolved from windsurfing into professional diving gear, earning a trusted reputation in the global market. As the brand matures, IST identified a strong overlap between diving and fishing communities, leading to an extension of its technical capabilities into new application scenarios.
Brochure design
This project focuses on the design of a tri-fold brochure that preserves IST’s marine heritage while redefining product communication for a broader audience. Through a clear and structured layout, products including knives, lighting tools, diving boots, and protective masks are presented as intuitive and function-driven information, enabling the brand to establish a strong and credible presence in a new market.
The design is guided by three core principles: professionalism, functionality, and readability. A deep blue palette anchors the visual identity, conveying stability and expertise. Angular color blocking and geometric lines introduce movement and direction, echoing the precision and responsiveness required in underwater environments. More than a product catalog, the brochure acts as an extension of IST’s professional identity, translating its commitment to safety and performance into a clear and consistent visual language.
Design Concept
