Glide in Color. Feel the Freedom.
C7skates draws inspiration from Southern California’s laid-back lifestyle and urban street culture, creating skate products that embody both energy and contemporary style. The core of this project was to transform everyday skating into a light, joyful “mini vacation” experience. Through a precise visual language and innovative product design, the brand is positioned with a distinct and highly recognizable identity within the competitive active lifestyle market.
Product color scheme design
Digital & E-commerce Content
The Rainbow Adult Inline Skates series is driven by a strategic approach to color, translating gradient rainbow elements into a bold and modern palette system. From the layered tones of the wheels to the refined details of the boot and liner, every element expresses a sense of movement, rhythm, and playfulness. Extending beyond product design, the project also encompassed a cohesive marketing visual strategy. In collaboration with the Marriott Marquis San Diego Marina, a dedicated campaign video was produced, successfully placing the product within an elevated leisure and social context, enhancing both brand perception and digital reach.
The Color Me Quad Skates series reimagines skates as a creative medium, built around the concept of “creation as experience.” Designed for both adults and children, the project spans product graphics and integrated accessory development. From interactive illustrations on the boot to a set of four erasable markers, every element maintains a consistent retro-inspired aesthetic. The packaging design further aligns with the brand’s visual system, while ensuring the ink formulation meets skin safety standards. To complete the experience, a thoughtfully designed insert card integrates warranty information with brand community engagement, elevating both usability and emotional connection.
Product pattern & color scheme design
Packaging Design
Digital & E-commerce Content
Brand consistency is ultimately expressed across all visual touchpoints. On the official website, impactful banner design establishes a clear and memorable first impression. Social media channels extend the brand’s energy through a series of creative visuals and motion content. On the Amazon Brand Store, content visuals were further optimized, including precise sizing charts and feature diagrams, while integrating AI-assisted workflows to enhance production efficiency and reduce operational costs.
