Visual Identity for a Historic Cultural Landmark.
Completed in 1946, the Chiang A-Hsin Mansion in Beipu is an "East-meets-West" architectural masterpiece. Its new visual identity blends historical depth with modern aesthetics to reposition the restored estate as a contemporary cultural venue.
Visual identity
The design extracts geometric elements from the architecture to elevate its heritage value. The logo features a refined illustration of the iconic Baroque facade, using clean linework to preserve the mansion’s soul while adding a sophisticated, modern touch.
Emphasizing spatial harmony, the layout uses warm serif typefaces to reflect its trading legacy. The "Bronze Gold" and "Deep Black" palette symbolizes the "Golden Tea" era and the elegance of restoration, transforming historical emotion into a tangible brand asset.
