Brand Identity for a Contemporary Wine Club.
911 WINE CLUB was born from a community of wine lovers who cherish both wine and refined living. Over time, it evolved from an online group into a British-style club blending professional expertise with playful elegance. Wine tasting becomes a curated lifestyle experience rather than just a ritual.
Brand identity
The logo reimagines “911” with flowing, calligraphic curves inspired by musical notation. Its lines echo the swirl of wine in a glass, creating a graceful, dynamic mark that balances sophistication with approachability.
Wine Red and Wine Berry form the brand’s foundation, while Sunset Gold adds a warm, luxurious glow. A secondary silk-inspired pattern transforms the logo into rhythmic sequences, extending elegance across all touchpoints.
Physical expressions highlight materiality and detail. Business cards pair rich colors with premium paper, and signage combines metallic textures with dark wood. Light on the 911 curves guides visitors, opening the door to refined daily rituals.
