Crafting Elegance and Unexpected Moments for DIXIT WINE.

DIXIT WINE is dedicated to delivering an intuitive and personalized sensory experience. This project takes the brand’s core “VINOTYPE” classification system as its foundation, translating abstract flavor profiles into a tangible visual language through the design of a limited-edition gift box that balances strong identity with gifting appeal.

  • Packaging design

From Sensory System to Emotional Ritual

Inspired by the VINOTYPE color logic, the design deconstructs the geometric forms of wine bottles and glasses into layered abstract compositions, creating a contemporary visual expression with an artistic edge. To deepen the emotional connection, a delicate gold-foiled message, “Life is for Celebrating,” is subtly hidden at the base of the inner box—revealed only at the moment the bottle is lifted. This quiet discovery transforms the unboxing into a meaningful ritual, where gifting becomes not just an exchange of objects, but a trigger for emotion and memory. The integrated handle structure further enhances both functionality and presentation, allowing each gesture of giving to embody a sense of elegance and refined taste.