Where Culture Meets Craft.
The "Crystal Elegance Kinmen Kaoliang Liquor" project integrates the brilliant qualities of Swarovski crystals. This initiative focused on precisely translating the "Crystal Blue" and "Light-Refracting Facets" of the product packaging into a physical exhibition language. Through seamless visual extension, the brand identity achieves high consistency from 2D graphics to 3D space, reinforcing the luxurious tone of this premium spirit.
Campaign Design
Spatial Visual Design
Spatial Execution
The exhibition layout is conceived as a "Boutique Gallery," featuring marble-textured pedestals and high-transparency display stands. This design ensures that the Swarovski crystal rabbit atop the bottle becomes the focal point under focused lighting. For the "Oval Fancy Bar" pop-up event, the roll-up banners and backdrops artfully blend the brand ambassador’s image with event information, creating an immersive atmosphere surrounded by gradient light beams.
From large-scale event backdrops and exhibition stands to the subtle details of ice cream cup stickers, every design touchpoint remains strictly aligned with the brand’s core identity. Through cross-media visual integration, the project not only enhances brand recognition within high-end retail channels but also successfully translates the delicate textures of the packaging into a comprehensive sensory experience for the consumer.