From the grove to the family table.

This project focuses on developing a highly recognizable packaging series for "Life with Olive," a natural snack brand committed to using 100% extra virgin olive oil. The design core is centered on an earthy, rustic aesthetic, utilizing a low-saturation kraft-textured base. A color-coded navigation system was implemented to distinguish various vegetable types, allowing consumers to intuitively identify flavors on the shelf. This strategic approach not only strengthens the visual cohesion of the product line but also reduces cognitive load for the consumer, creating a deep visual connection between the brand’s essence and natural ingredients.

  • Brand identity

  • Packaging design

In terms of visual execution, fresh olive fruits and oil elements are prominently featured to clearly communicate the use of premium ingredients and low-temperature vacuum frying technology. The choice of a functional stand-up pouch with a resealable zipper ensures product freshness while enhancing convenience for home storage. By stripping away superfluous decoration, the design utilizes minimalist typography and authentic food photography to transform product attributes into a sophisticated visual narrative, successfully appealing to health-conscious families seeking pure, additive-free options.

Brand Identity

The brand identity is centered on a flourishing olive tree, symbolizing natural vitality, paired with rounded, robust typography that balances approachability with a sense of stability. A versatile system of logo lockups was developed to ensure consistent brand recognition across various applications, from textiles to digital platforms. The color palette, inspired by the ripening stages of an olive, features a layered chromatic system. Vibrant sprout green and deep olive green serve as primary tones to represent ingredient freshness and the richness of the oil. Complemented by warm cream accents, the identity evokes a rustic yet sophisticated aesthetic, reinforcing the brand’s professional association with pure, additive-free quality.